IRI's new Price & Promotion report looks at trends in pricing and promotion of fast-moving consumer goods (FMCG) in Europe, including the UK. It provides marketers, manufacturers and retailers with valuable insights, enabling them to benchmark trends and plan future paths for growth, according to the company. Promotional activity across Europe is static, but the UK tops the the list in promotions, with over half of all goods sold on promotion (54.6%, a 0.6% rise). Unfortunately, t...